Differentiation

Basis, FitBit, Garmin, Jawbone, Nike, Samsung. The list of fitness bands gets longer each day. It took me months to pick out my first fitness band, the FitBit Force. I loved it. And then after a few short months, I had a major reaction to the band (see the Hurdles post for pictures). So I started the search – sigh – again. After about two months of searching, I ended up with the Garmin Forerunner 15. (Unfortunately, I had allergic reaction to it, too.)

During both searches, many people asked me which I was getting, why and to tell them decide what they should get. What I suggest to all is to narrow down the choices by features and price. From there, narrow the choices down company personality. The company personality can be determined by looking at how it engages with its customers, mainly through its social media. If the company’s personality and goals fits yours, you have your fitness band.

To show you what I mean, let’s look at FitBit and Garmin. Both make fitness bands but target two different types of people.

FitBit is a company that focuses on technology for health and fitness. Its goal is to inspire people to live healthier and more active lives. FitBit’s social media content supports this goal and directs visitors to its website. Via Facebook, FitBit offers its customers motivation, advice and customer success stories. Its Twitter page offers similar content combined with motivating hashtags such as #keepgoing, #fitspiration, and #getmoving. On it Pinterest page, FitBit fills it pin boards with product information, recipes, motivation, fitness ideas and customer pictures.

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Garmin is GPS company that makes automotive, aviation, marine, outdoor, and sports products. I know that is a general list but if I went into too much detail, I would be writing for days. Basically, if has to do with adrenaline, Garmin probably makes something for it. Check out their site, to see more about what they make. Throughout its social media, Garmin has one common theme: adventure. On its Facebook page, Garmin post pictures of customers participating in amazing adventures. Currently, Garmin is encouraging visitors to view a collection of adventure videos and vote on their favorite. The videos are housed on the Garmin YouTube channel. Also on their channel are videos about sports and fitness, outdoor activities, aviation and boating. The adventure continues on their Twitter page . There, Garmin continues to posts about customer adventures and motivates and advises other customers on how to take adventures of their own.

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So, fitness or adventure? Right now, I am more on the adventure path, which makes Garmin a right choice for me. These are just two of several choices. Spend some time wading through the choices and find out which is best for you.

Stupid Wagon

Yeah, I fell off the “better me” wagon. I could make excuses about work and school and travel and church obligations and needing a break, but the truth is I started to lose my motivation. This is proof that the old me is still there lying dormant. It is has been the reason I have gone a while without a post. I didn’t want to admit to “the fall”.

On the plus side, when I heard there was a cold front coming, my first thought was “Finally! I can run outside again!” This is proof that the new me hasn’t given up this fight.

So now I’m off to charge my Garmin, sip on some herbal tea and flip through my new issue of Runner’s World. I feel the motivation making its way back already.